GMB (Google My Business):
This is a free tool offered by Google. It allows businesses to create a business profile, which is basically a listing for your business on Google. The good thing is, you can do much more than simply add your business information to it. With a GMB, your customers can find your business more easily on Google search or Google Maps, they can leave reviews. In return, you can monitor and reply to reviews, inform your customers if your business is temporarily closed, or if you expand your services for example. Having a GMB listing is very important for local SEO, when people execute “near me†searches for instance, your business listing will appear on page one of the Google search results.