Bleed:
In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies.
Backlink:
Also known as inbound link or incoming link, this is the name given to any link that goes from one website to another.For example, if I insert a link here, the website Moz that I just linked to has now a backlink from us. On the other hand, if Moz was to add a link to our website on theirs, we would have a backlink from them. Backlinks are like a way to say, “I trust this website”, this is why search engines use them as a ranking factor in order to show quality websites first in the search results. But not all backlinks are the same quality and low value backlinks can even become a burden so beware!
Bid Adjustment:
As the name suggests, bid adjustment is the name of the changes you can make to your Google ad campaign, whether you are running a search campaign, a display campaign, or any other type of campaign. Bid adjustments allow you to use your budget wisely and to allocate your pennies where you think they will get the more conversions.
Read a bit more...Breadcrumbs:
If you’re looking at this thinking, “What !?”, well, we bet you that you’ve seen breadcrumbs before but you just didn’t know it even had a name. On a website, breadcrumbs navigation is a trail of links separated by a > or similar sign. It is designed to help users visualise where they are on the website. Not all websites have a breadcrumbs trail as it depends on how the website is designed.
