Influencer:
In marketing, an influencer is somebody who has built a close relationship with their audience on social media, and who consequently has the authority and power to influence others when it comes to purchasing decisions. Influencers generally have specialised expertise, knowledge or insight into a specific subject. There are influencers of different sizes, having a large following is not necessarily what makes somebody an influencer. When an influencer collaborates with a brand this is called influencer marketing.
Read a bit more...Impressions:
In digital marketing, this metric refers to the number of times your content was displayed. On social media, impressions can be a bit confusing because they are calculated differently from one platform to another, and also depending on whether you’re looking at an ad or an organic post.
Read a bit more...Inbound Link:
Also known as inbound link or incoming link, this is the name given to any link that goes from one website to another.For example, if I insert a link here, the website Moz that I just linked to has now a backlink from us. On the other hand, if Moz was to add a link to our website on theirs, we would have a backlink from them. Backlinks are like a way to say, “I trust this website”, this is why search engines use them as a ranking factor in order to show quality websites first in the search results. But not all backlinks are the same quality and low value backlinks can even become a burden so beware! See backlink.
Incoming Link:
Also known as inbound link or incoming link, this is the name given to any link that goes from one website to another.For example, if I insert a link here, the website Moz that I just linked to has now a backlink from us. On the other hand, if Moz was to add a link to our website on theirs, we would have a backlink from them. Backlinks are like a way to say, “I trust this website”, this is why search engines use them as a ranking factor in order to show quality websites first in the search results. But not all backlinks are the same quality and low value backlinks can even become a burden so beware! See backlink. See backlink.
