UI: (User Interface)
User interface (UI) is the specific asset users interact with. For example, UI can deal with traditional concepts like visual design elements such as colours and typography.
UX: (User Experience)
User experience (UX) is the interaction and experience users have with a company's products and services.
UTM code: (Urchin Traffic Monitor)
This is a code that can be added at the end of a URL in order to track some information about your web traffic. If you are sharing dozens of different links per week, or per day, this is an easy way to track where exactly your traffic is coming from. How does it work? Simply by adding UTM parameters (that code that we mentioned) at the end of your URLs. The information will then be automatically passed onto your web analytics tool, such as Google Analytics, where you will be able to analyse each link's performance in detail. In short, adding UTM tracking codes can be very useful if you want to easily track campaign performance.
UGC: (User Generated Content)
Refers to any form of content created by people instead of brands. This includes any videos, images, reviews, blog posts, etc, shared on the internet.
URL: (Universal Resource Locator)
It refers to the Internet address, also called the web address, and often simply called the link. For example, https://www.finesse-digital.co.uk is a URL.
