GOBBLEDYGOOK

This is a code that can be added at the end of a URL in order to track some information about your web traffic. If you are sharing dozens of different links per week, or per day, this is an easy way to track where exactly your traffic is coming from. How does it work? Simply by adding UTM parameters (that code that we mentioned) at the end of your URLs. The information will then be automatically passed onto your web analytics tool, such as Google Analytics, where you will be able to analyse each link's performance in detail. In short, adding UTM tracking codes can be very useful if you want to easily track campaign performance.