GOBBLEDYGOOK

Experts at Sprout Social define social listening as the process of “analysing the conversations and trends happening not just around your brand, but around your industry as a whole”. In other words, social listening can help you track any conversation you want on social media. You can not track discussions around your audience and your brand, but you can also track conversations around other brands, audiences, influencers, topics. You can then break this down by locations, demographics, themes and so on.