Search Campaign:
This is one of the nine types of advertising campaigns that Google offers and one of the main ones along with Display campaigns. Search campaigns’ primary use is to advertise on google.com next to the search results with text-only ads. However, search campaigns are much more than just ads on the Google search result page, they allow you to advertise on the Google Search Network (GSN), a large network of websites that we can split in two categories: Google search sites (Google Search itself, Google Play, Google Shopping, Google Images, and Google Maps) and Google search partners which includes thousands of websites other than Google sites. One advantage of using search ads is that your ads will generally be more relevant to the users who see them because only specific search terms related to your ads will trigger them.
