GOBBLEDYGOOK

Rich snippets are part of the Google search results. We call them “rich” because they are enhanced and visually more appealing search results. An example of this is when you see search results displaying a location, a star rating, or a product’s price. In order to be eligible to display rich snippets, you need to add structured data to your website. However, adding structured data does not guarantee that your rich snippets will appear in the search results. Google is the judge of this and will only display your rich snippets if it is relevant to a user’s search. Used appropriately, rich snippets can significantly improve your click-through rate, which can in turn improve your overall ranking in the search results.