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Digital Marketing
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Design
Impressions:
In digital marketing, this metric refers to the number of times your content was displayed. On social media, impressions can be a bit confusing because they are calculated differently from one platform to another, and also depending on whether you’re looking at an ad or an organic post.
If you ever need help with this, we recommend you to have a look at this article from the social media management software provider Sprout Social.
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