In social media marketing, engagement is a metric measuring the level of interaction between your audience and your brand. Basically, engagement relates to any action that a user takes on your social media post or social media profile. It generally includes likes, shares, comments, but it can also include mentions, click-throughs, retweets and more. Like for impressions, the way engagement is measured vary from one social media platform to another. Engagement can be seen as an overarching metric for audience interaction, it can be broken down into several metrics (which also vary depending on the platform) such as post engagement, page engagement, engagement rate.