GOBBLEDYGOOK

It’s nice to have a digital marketing glossary but what if you don’t know what digital marketing is in the first place? No worries, we’re here to tell you! Digital marketing expert Dave Chaffey defines digital marketing as the process of “achieving marketing objectives through applying digital technologies and media”. In practice, digital marketing involves the use of various online communication techniques such as search engine marketing (SEM), social media marketing, email marketing. In short, it encompasses all marketing activities that involve internet technology.