CPC (Cost Per Click):
This is the price advertisers pay for one click on their ad. We talk about CPC when referring to PPC ad campaigns. The CPC is not a fixed cost and varies depending on a number of factors such as, your ad quality score, your closest competitor's ad rank, and your maximum bid.
As a rough guide, CPC fluctuates between $0.19 and $5.88 for the search network, and between $0.18 and $1.66 for the display network. If you think you are paying too much, check out this Google Ads industry benchmark tool from Wordstream.Go Back