CPC - Cost Per Click - Gobbledygook.space

Glossary

Our cosmic guide to help navigate you through the galaxy of dark matter, that is the digital universe.

Have you ever been sat in a meeting when the conversation turned to the subject of digital marketing, and suddenly felt like you were surrounded by people speaking an alien language? If yes, then this guide is for you

Digital Marketing

Tech

Design

CPC (Cost Per Click):

This is the price advertisers pay for one click on their ad. We talk about CPC when referring to PPC ad campaigns. The CPC is not a fixed cost and varies depending on a number of factors such as, your ad quality score, your closest competitor's ad rank, and your maximum bid.

As a rough guide, CPC fluctuates between $0.19 and $5.88 for the search network, and between $0.18 and $1.66 for the display network. If you think you are paying too much, check out this Google Ads industry benchmark tool from Wordstream.

Go Back