CTA (Call-To-Action):
Call-To-Action is vital to the philosophy of inbound marketing on a website. It’s the final step for a website visitor to make the conversion you want them to make, whether that’s contacting you, inputting their email, or buying a product. The CTA is the final push to convince them to make that last step. They are also used on social media and PPC ads to encourage interaction. In practice, a CTA is a sentence or a phrase accompanied by a hyperlink or a clickable button such as "Shop Now" or "Learn More".