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Digital Marketing
Digital Marketing
Tech Shizzle Wizzle
Tech
Design
Design

Digital MarketingAd Rank:

Score given by Google to your search ad in order to determine the order of the ads in the search results.

To calculate it, Google’s machine learning (ML) algorithm, also called rankbrain, uses a combination of factors. These factors include your maximum bid for the keywords, your ad quality, the quality of the landing page it links to, and other factors that will determine the relevance of your ad in relation to the search query. It’s important to note that your ad rank is not permanent, Google recalculates it every time your ad is eligible to be shown.

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