Ad Extension:
Free Google feature that provides users with extra information when they see a text ad on Google search. Ad extensions can take the form of call buttons, sitelinks, price tags, directions, download buttons for apps, and more. As a result of using ad extensions, your ad will take up more space in the search results, which is crucial to stand out.
However, ad extensions don’t always show, the Google algorithm decides whether or not it is worth displaying ad extensions depending on their predicted performance and depending on your ad’s position in the search results. Some ad extensions are automatically set up by Google if it thinks it will improve the performance of your ads. More ad extensions can be added manually, this is a great way to add more value to your ads and to give more reasons for people to click through. One advantage of using ad extensions is that it significantly increases the click-through rate (CTR) and the performance of your ads. Google recommends using a combination of ad extensions for better results. The Internet giant also provides a list of all the ad extensions you can get depending on the type of ad, along with what they do.
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